These Terms and Conditions ("Terms") govern your use of rooflineauthority.com and any marketing services provided by Roofline Authority ("Company," "we," "us," or "our"). By accessing our website or engaging our services, you agree to be bound by these Terms. Please read them carefully before proceeding.
1 Acceptance of Terms
By using our website, submitting a contact form, or entering into a service agreement with Roofline Authority, you confirm that:
- You are at least 18 years of age
- You have the authority to bind your business to these Terms
- You have read, understood, and agree to these Terms and our Privacy Policy
- Your use of our services complies with applicable laws and regulations
If you do not agree to these Terms, please do not use our website or services.
2 Services Provided
Roofline Authority provides digital marketing services exclusively for roofing contractors and businesses, including but not limited to:
- Search engine optimization (SEO) and local SEO
- Google Business Profile management and optimization
- Pay-per-click (PPC) advertising (Google Ads, Meta Ads)
- Content creation and website optimization
- Online reputation management and review generation
- Lead tracking, reporting, and monthly strategy calls
Service Agreements
Specific services, deliverables, timelines, and pricing are outlined in individual Service Agreements or Statements of Work ("SOW") executed between Roofline Authority and each client. In the event of any conflict between these Terms and a signed SOW, the SOW shall prevail.
Website Use
Use of our website is governed by these Terms. You may not use the website for any unlawful purpose, to transmit harmful content, or to interfere with website operations.
3 Client Obligations
To enable us to deliver effective marketing services, you agree to:
- Provide accurate, complete, and up-to-date business information
- Grant timely access to required platforms (Google, Meta, website CMS, etc.)
- Respond to reasonable requests within 3–5 business days
- Review and approve content, ads, and strategies within agreed timelines
- Notify us promptly of any changes to your business, service area, or branding
- Comply with all platform terms of service (Google Ads, Meta, etc.)
Note: Delays caused by failure to provide access, approvals, or information may affect campaign performance. Roofline Authority is not responsible for delays resulting from client inaction.
4 Fees & Payment Terms
Pricing
Service fees are outlined in your signed Service Agreement or SOW. All prices are in U.S. Dollars unless stated otherwise.
Payment Schedule
- Monthly retainers are due on the 1st of each month
- One-time services are invoiced upon project kickoff or completion as specified
- Ad spend budgets are billed separately and must be funded by the client
Late Payments
Accounts overdue by more than 15 days may incur a 1.5% monthly late fee. Roofline Authority reserves the right to pause services on accounts overdue by 30 days or more, without liability for any resulting performance impact.
Refunds
Due to the nature of digital marketing services, retainer fees are non-refundable once work for that period has commenced. Disputes must be raised within 10 business days of invoice date.
5 Intellectual Property
Our Property
All website content, branding, methodologies, proprietary systems (including the Roofline Authority Score framework), templates, and processes are the exclusive intellectual property of Roofline Authority and are protected by copyright and trademark law.
Work Product
Upon full payment of all outstanding fees, client-specific deliverables created under a Service Agreement (such as website copy, blog posts, and ad creatives) become the client's property. General methodologies, templates, and tools used to create them remain property of Roofline Authority.
Client-Provided Materials
You grant Roofline Authority a non-exclusive license to use your trademarks, logos, photos, and content solely for the purpose of providing the contracted services. You warrant that you own or have the right to use all materials you provide to us.
6 Confidentiality
Both parties agree to keep confidential any proprietary or sensitive information shared in connection with the services, including but not limited to:
- Business strategies, lead volume, and revenue data
- Login credentials and platform access
- Pricing structures and service terms
- Internal methodologies and processes
This obligation survives termination of the service relationship for a period of two (2) years. Disclosure is permitted only when required by law or with prior written consent from the other party.
Case Studies & Testimonials: We may use anonymized or publicly available results as case studies. We will request your permission before using your business name, logo, or specific metrics in any marketing materials.
7 No Guarantee of Results
Important Disclaimer: Digital marketing results depend on many factors outside our control, including search engine algorithm changes, market competition, and client participation. Roofline Authority does not guarantee specific rankings, lead volumes, or revenue outcomes.
We commit to:
- Applying industry best practices and our proven methodologies
- Transparent monthly reporting on campaign performance
- Proactive strategy adjustments based on data
- Honest communication about what is and isn't working
Past performance for other clients does not guarantee future results for your business. Results vary based on market conditions, budget, and client cooperation.
8 Limitation of Liability
To the fullest extent permitted by law, Roofline Authority's total liability for any claim arising from our services shall not exceed the total fees paid by you in the three (3) months preceding the claim.
Roofline Authority shall not be liable for:
- Indirect, incidental, consequential, or punitive damages
- Loss of revenue, business opportunities, or data
- Damages resulting from third-party platform changes (Google, Meta, etc.)
- Issues caused by client-provided inaccurate information
- Any outcome beyond our reasonable control (force majeure)
Some jurisdictions do not allow certain limitations of liability, so the above may not apply to you in full.
9 Termination
By Client
You may terminate services with 30 days' written notice to harish@rooflineauthority.com. Fees for the notice period remain due regardless of service usage during that period.
By Roofline Authority
We may terminate or suspend services immediately if:
- Payment is overdue by more than 30 days
- You engage in fraudulent, illegal, or unethical activity
- You materially breach these Terms or your Service Agreement
- Continuing the relationship would violate platform policies or applicable law
Effect of Termination
Upon termination, Roofline Authority will provide reasonable offboarding support including transfer of owned assets, access credentials, and a final performance report within 10 business days. Any unpaid balances become immediately due.
10 Indemnification
You agree to defend, indemnify, and hold harmless Roofline Authority, its officers, employees, and partners from and against any claims, liabilities, damages, or expenses (including reasonable attorneys' fees) arising from:
- Your breach of these Terms
- Materials or information you provided that infringe third-party rights
- Your violation of any applicable law or platform policy
- Any misrepresentation about your business, products, or services
11 Governing Law & Disputes
These Terms are governed by the laws of the State of Texas, without regard to conflict of law principles. Any disputes shall be subject to the exclusive jurisdiction of the courts located in Denton County, Texas.
Dispute Resolution
Before initiating formal legal proceedings, both parties agree to attempt resolution through good-faith negotiation for a period of 30 days. Written notice of the dispute must be sent to the other party before the negotiation period begins.
Arbitration
If negotiation fails, disputes shall be resolved through binding arbitration in accordance with the American Arbitration Association (AAA) Commercial Arbitration Rules, with proceedings conducted in Denton County, Texas.
12 Changes to These Terms
Roofline Authority may update these Terms from time to time. When changes are made:
- The "Last Updated" date at the top of this page will be revised
- Active clients will be notified by email at least 14 days before material changes take effect
- Continued use of our services after the effective date constitutes acceptance
If you object to updated Terms, you may terminate services in accordance with Section 9 before the effective date of changes.
13 Contact Us
For questions about these Terms and Conditions, or to send formal legal notices:
- Email: harish@rooflineauthority.com
- Phone: (945) 392-4205
- Address: 1224 N US Hwy 377 Suite 223, Roanoke, TX 76262
- Hours: Monday–Friday, 9:00 AM – 6:00 PM CT
Have Questions About Our Terms?
We're happy to clarify anything before you get started.