This Privacy Policy describes how Roofline Authority ("we," "us," or "our") collects, uses, and protects your personal information when you visit rooflineauthority.com or use our services. By using our website, you agree to the terms outlined below.
1 Introduction
Roofline Authority is a roofing marketing agency headquartered at 1224 N US Hwy 377 Suite 223, Roanoke, TX 76262. We are committed to protecting your privacy and handling your personal information responsibly.
This policy applies to all information collected through our website, contact forms, email communications, and any other services we provide to roofing contractors and businesses.
2 Information We Collect
Information You Provide Directly
When you contact us, request a consultation, or use our services, we may collect:
- Full name and business name
- Email address and phone number
- Business website URL
- Messages and inquiry details submitted through our forms
- Billing information (processed securely through third-party processors)
Information Collected Automatically
When you visit our website, we automatically collect:
- IP address and browser type
- Pages visited and time spent on each page
- Referring URLs and traffic sources
- Device type and operating system
- Geographic location (city/region level)
Information from Third Parties
We may receive information from third-party sources such as Google Analytics, social media platforms, and advertising networks when you interact with our content or ads.
3 How We Use Your Information
We use the information we collect to:
- Respond to inquiries and provide customer support
- Deliver and improve our marketing services
- Send marketing communications and updates (with your consent)
- Analyze website usage and improve performance
- Generate and send your free Authority Score report
- Comply with legal obligations
- Prevent fraud and protect our services
Marketing Emails: We only send promotional emails if you opted in or requested our services. Unsubscribe anytime by clicking the link in any email or contacting us directly.
4 Sharing Your Information
We do not sell, trade, or rent your personal information. We may share it only in these limited circumstances:
- Service Providers: Trusted vendors who help us operate (email platforms, analytics tools, CRM) under strict confidentiality agreements
- Legal Requirements: When required by law, court order, or government authority
- Business Transfers: In a merger, acquisition, or asset sale, information may transfer to the new owner
- With Your Consent: Any other circumstance where you provide explicit permission
5 Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience. Cookies are small text files stored on your device that help us remember preferences and understand site usage.
Types of Cookies We Use
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand visitor behavior (Google Analytics)
- Marketing Cookies: Used to deliver relevant ads and track campaign performance
- Functional Cookies: Remember your preferences and settings
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
6 Data Security
We implement industry-standard security measures including:
- SSL/TLS encryption for all data transmitted to and from our website
- Secure access controls and authentication systems
- Regular security assessments and updates
- Limited access to personal information on a need-to-know basis
While we take all reasonable precautions, no method of internet transmission is 100% secure. We cannot guarantee absolute data security.
7 Data Retention
We retain your information for as long as necessary to fulfill the purposes in this policy, unless a longer period is required by law:
- Contact form submissions: 3 years
- Client records: Duration of the relationship plus 7 years
- Analytics data: 26 months (Google Analytics default)
- Marketing email lists: Until you unsubscribe
After the applicable period, your information is securely deleted or anonymized.
8 Your Rights
Depending on your location, you may have the right to:
- Access: Request a copy of personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information
- Opt-Out: Opt out of marketing communications at any time
- Data Portability: Request your data in a structured, machine-readable format
To exercise any right, contact us at harish@rooflineauthority.com. We respond within 30 days.
Texas Residents: Under Texas law, you have additional rights regarding your personal data. Contact us directly for more information.
9 Third-Party Links
Our website may link to third-party websites and tools (Google Ads, social media, industry resources). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before sharing any information.
10 Children's Privacy
Our website and services are intended for business owners and marketing professionals. We do not knowingly collect information from children under 13. If you believe we've inadvertently collected such information, please contact us immediately and we will delete it.
11 Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
- Updating the "Last Updated" date at the top of this page
- Sending an email notification to active clients
- Posting a notice on our website homepage
Continued use of our website after any changes constitutes your acceptance of the updated policy.
12 Contact Us
For questions, concerns, or requests about this Privacy Policy:
- Email: harish@rooflineauthority.com
- Phone: (945) 392-4205
- Address: 1224 N US Hwy 377 Suite 223, Roanoke, TX 76262
- Hours: Monday–Friday, 9:00 AM – 6:00 PM CT
Questions About Your Privacy?
Our team is happy to clarify anything in this policy.