At RoofLine Authority, we only work with roofing contractors. That means every campaign is optimized specifically for your industry.
Hyper-Local Targeting
Lead Quality Filters
Multi-Platform Approach
Seasonal Strategy
Budget Protection
Performance Tracking
Our team understands the difference between architectural shingles and TPO, why GAF Master Elite certification matters, and how insurance restoration projects differ from retail re-roofs.
We don't spread ourselves thin across every home services niche. 100% of our clients are roofing contractors, which means every campaign teaches us more about your industry.
We track what matters: cost per qualified lead, call volume, quote requests, and ultimately—jobs booked. No vanity metrics, just ROI.
No hidden fees, no long-term contracts. You'll know exactly what you're paying and what you're getting.
Target homeowners actively searching for roofing services in your area.
Best For: Immediate, qualified leads from homeowners ready to hire
Get to the top of Google with pay-per-lead pricing and the Google Guaranteed badge.
Best For: Building trust while paying only for qualified leads
Reach homeowners before they need you—and be top-of-mind when they do.
Best For: Brand awareness and pre-storm lead generation
Stay in front of potential customers as they browse the web.
Best For: Staying visible to prospects considering contractors
Know exactly which ads generate revenue—not just clicks.
Best For: Maximizing ROI by focusing on campaigns that book jobs
Client: Residential Roofing Company
Market: Phoenix, AZ | Timeline: 6 Months
Severe off-season lead drought during Phoenix's extreme summer months. Lead volume was unpredictable, creating a boom-and-bust cycle that made it difficult to plan jobs, retain crews, and maintain steady revenue.
Year-round Facebook awareness campaigns targeting homeowners with aging roofs
Seasonal Google Ads strategy (reduced spend during peak summer, aggressive in fall/spring)
Promoted free roof inspection offer using high-converting lead form ads
Launched retargeting campaigns for past website visitors
PPC (Pay-Per-Click) Advertising..g You will be able to target homeowners who are actively
seeking a roofing company. It aids in coming up with high-quality leads, increasing brand
awareness, and increasing your business conversion.
We design unique PPC campaigns that are specific to your roofing business, which are made
with Google Search Ads, Facebook and Instagram Ads, and Retargeting techniques, which
would give you the highest visibility and conversion.
Google Search Ads will focus on individuals who are actively searching for roofing services in
your locality, and your business will appear to them when required most, thus leading to the
chances of a conversion.
Facebook and Instagram enable you to generate brand awareness and create good leads
involving visually engaging ads of marketed services to homeowners, even before they require
roofing services.
Retargeting will display the ads to individuals who have visited your site but failed to complete
the purchase, thus keeping your roofing business in mind and making them go back and make a purchase.
Get a free marketing audit and see exactly how to grow your roofing business