Stop Competing on Price. Start Dominating Your Local Market with Roofing PPC That Actually Converts.
Roofing-Specific PPC Management That Generates Qualified Leads, Not Clicks
At RoofLine Authority, we only work with roofing contractors. That means:
Target homeowners actively searching for roofing services in your area.
Hyper-Local Targeting – Precision geo-targeting that reaches homeowners in your exact service area (down to the zip code)
Seasonal Strategy – We adjust campaigns for storm seasons, weather patterns, and regional roofing demand cycles
Lead Quality Filters – Advanced negative keywords and audience exclusions that eliminate unqualified clicks
Budget Protection – Strategic bid management that maximizes your ROI without overspending on low-intent searches
Multi-Platform Approach – Google Ads, Google Local Services Ads (LSA), and Facebook/Instagram campaigns working together
Our Roofing PPC Management Process
We don't use cookie-cutter SEO strategies. Every roofing market is different, so we build a custom plan based on your location, competition, and business goals.
Roofing Market Analysis
We analyze your local competitors, research high-value keywords in your area, and audit your current website and Google Business Profile.
On-Page Optimization
We optimize your website structure, create/improve service pages for each roofing service, and fix technical issues like site speed and mobile performance.
Local SEO & Google Business Profile
We optimize your Google Business Profile, build local citations across directories, and implement a review generation strategy.
Content & Link Building
We publish SEO blog content targeting roofing keywords and build authoritative backlinks from industry sites.
How It Works: Our Process
Discovery & Audit (Week 1)
We do a deep dive into your business, services, and ideal customer, conduct a competitive analysis of other roofers advertising in your market, audit any existing campaigns you may have, and review your website to evaluate its conversion potential.
Strategy Development (Week 2)
We create a custom campaign structure tailored to your services such as residential, commercial, and insurance restoration, perform detailed keyword research and budget allocation, provide landing page recommendations or create them if needed, and develop high-converting ad creative.
Campaign Buildout
We handle the full campaign buildout across selected advertising platforms, ensuring everything is structured correctly for performance and scalability.
Campaign Launch (Week 3–4)
We implement conversion tracking, set up call tracking, launch your campaigns, and begin initial optimization and monitoring to ensure strong early performance.
Optimization & Scaling (Ongoing)
We continuously monitor performance with weekly bid adjustments, provide monthly strategy calls and reporting, run ongoing A/B testing, scale budgets as ROI proves out, and make seasonal adjustments to capture peak demand periods.
Roofing Google Ads Results: Real Numbers
Client: Residential Roofing Company
Market: Phoenix, AZ
Timeline: 6 Months
The Challenge
The roofing company faced a severe off-season lead drought, especially during Phoenix’s extreme summer months. Lead volume was unpredictable, creating a boom-and-bust cycle that made it difficult to plan jobs, retain crews, and maintain steady revenue throughout the year.
Our Strategy
Ran year-round Facebook awareness campaigns targeting homeowners with aging roofs
Implemented a seasonal Google Ads strategy (reduced spend during peak summer heat, aggressive push in fall & spring)
Promoted a free roof inspection offer using high-converting lead form ads
Launched retargeting campaigns for past website visitors to capture missed opportunities
Improved internal site linking
Results After 6 Months
"We’re getting more local leads than ever thanks to their SEO efforts."
FAQs
Ready to Get Roofing Leads Fast?
Get a free marketing audit and see exactly how to grow your roofing business